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My HRSM

  • Graphic with the word “RISE” in large white letters and the text “College of Hospitality, Retail and Sport Management Strategic Plan” over a garnet background with a subtle campus image.

For Faculty and Staff

Through 2030, we will advance our strategic vision to ensure the college remains at the forefront of a rapidly evolving global marketplace while continuing to push boundaries and deliver extraordinary outcomes for our students and the industries they shape. 

Our Mission

We advance the hospitality, tourism, retail, sport, and entertainment industries by cultivating dynamic business leaders through transformative learning, innovative research, and unmatched student and industry engagement.

Our Vision

Where innovative experiences and strategic outreach converge to create extraordinary student success and industry impact.

Our Values

  • Agility: We adapt swiftly and effectively to change, embrace innovation, and respond to emerging challenges and opportunities with creativity and resilience.
  • Collaboration: We create an environment where knowledge is shared freely, new ideas are embraced, and collective success is prioritized.
  • Community: We build connections to create a thriving network that serves today’s students and tomorrow’s graduates.
  • Inclusion: We embrace diverse perspectives, backgrounds, and identities among students, faculty, and staff to create a sense of belonging and empower collective flourishing.

Priority Areas of Focus

To achieve our vision, HRSM has identified four priority areas of focus that will guide efforts to transform the educational experience, elevate student success, and expand the College’s local and global impact. These priorities capture our vision to prepare students for dynamic careers, push boundaries within and across our industries, and cultivate a vibrant learning environment where students, faculty, and staff thrive. Together, our priorities form the foundation for a bold, forward-looking strategy that aligns academic excellence with real-world impact, fostering a culture of continuous improvement and collaboration.

Reach

HRSM is on a powerful upward trajectory, with record-breaking enrollment and an ever-expanding network of industry connections. But we are just getting started. Our vision for expanding the College’s reach includes scaling online programs across our academic units, developing clear curricular pathways for our Interdisciplinary Studies in Services Management program, and implementing strategic marketing and communications that promote the dissemination of knowledge and amplify our voice in the marketplace. By building a robust global network, we will create greater opportunities for students and deliver stronger, more relevant talent and insights to the industries we serve.

Innovation

HRSM pushes the boundaries of what is possible in education and research. We are not just keeping up with shifts in our industries — we are leading change. Our focus is on transforming curricula to reflect the evolving needs of our industries, expanding mentorship programs that prepare students for dynamic careers, piloting emerging technologies such as artificial intelligence and augmented reality to enhance learning and student support, and strengthening research infrastructure to fuel groundbreaking insights. By fostering a culture of innovation, we are preparing the next generation of leaders to thrive in a rapidly changing world and make a meaningful impact in their fields.

Support

HRSM is committed to becoming the destination of choice for world-class faculty and staff. This means investing in professional development, creating promotion pathways, and building a supportive, collaborative culture. We are also simplifying business processes and enhancing support resources to reduce administrative barriers, allowing faculty and staff to focus on their core missions — teaching, mentoring, conducting research, and supporting students. By creating an environment where faculty and staff feel valued, empowered, and supported, we are building a stronger foundation for the College’s long-term success and reinforcing our commitment to excellence.

Experience

HRSM is focused on delivering an unmatched student experience that prepares graduates to lead in their fields. This includes enhancing student services for a wide range of learners, expanding mentorship programs to connect students with alumni and industry leaders, and investing in high impact advising that supports students’ career aspirations. We are also committed to providing meaningful experiential learning opportunities, giving students the chance to apply their knowledge, develop critical skills, and form lasting industry connections. By continuously investing in the student experience, we are shaping the next generation of confident, capable leaders in hospitality, tourism, retail, sport, and entertainment.

Challenge the conventional. Create the exceptional. No Limits.

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